ReThink Records never should have happened, but it did.
Now, the Valley is just going to have to live with it.
The one-stop shop for indie artists revolves around subscription-based membership that covers audio, video, booking, promotion, public relations, publishing and marketing. Founded by 22-year-old Jordan “Squirrel” Tomaeno and 23-year-old Zach James, the label is disrupting the way artists break into the industry.
With five solid musicians on the bill, ranging from hip-hop to indie, the ReThink Records launch and artist showcase on Feb. 3 will be a concert-style event where the drinks flow free for VIPs and musicians, influencers and media can get a peek at the future of the local music industry.
ReThink Records will also reveal the winner of a month-long giveaway for a free subscription to their services at the event. Music lovers Valleywide are encouraged to attend, though they must be 21+ years or older.